On October 10, 1907 the first issue of the paper hit the streets. The main story was coverage of the Salmon Arm and Shuswap Lake Fair. Another story announced a public meeting to discuss formulation of a telephone system for the town. The paper still feels a responsibility as the paper of record in the community. The paper’s commitment to keeping the community informed has been rewarded numerous times with journalism awards including multiple first place finishes in the B.C. and Yukon Community Newspaper Association and Canadian Community Newspapers Association’s General Excellence competitions. The Observer is published Wednesdays. Observer staff also put out a free-distribution paper, The Shuswap Market News, each Friday.